BUFFALO, NY ― Though the concept of marketing remains the same, the 21st century channels through which advertising and brand messaging are communicated are more varied and complex than ever. As a result, disciplines once considered separate – marketing, public relations, advertising and digital media, for example – are today intertwined due to the game-changing impact of technology. To meet the needs of aspiring professionals in any or all of these fields, Canisius University is introducing a new a new bachelor of science degree in integrated marketing communication (IMC) in fall 2019. It is one of a very few such interdisciplinary programs of its kind in the nation.
Working with professors from the college’s Communication Studies, Digital Media Arts and Marketing departments, students will engage in a blend of coursework, including advertising, communication, consumer behavior, marketing, traditional and new media, promotions, public relations, research and sales. In each of these areas, they’ll develop communication strategies and implement communication plans so they graduate prepared to enter a job market in which employment is expected to climb 16.4 percent nationally, according to the Projections Central, which is supported by the U.S. Department of Labor, Employment & Training Administration. Designed with hybrid teaching and learning methods in mind, IMC instruction will take place both in the classroom and online. It will be housed in the Communication Studies Department, of the College of Arts & Sciences, which is distinguished by the percentage of graduates (90 percent) who currently work in the field.
To learn more about the integrated marketing communication major at Canisius, visit www.canisius.edu/imc.
Canisius is one of 28 Jesuit universities and the premier private university in Western New York.
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