Digital Media Arts

Visual storytelling and design have become central to everyday life—through online commerce, advertising, broadcast news, entertainment and the arts. A degree in digital media will prepare you to work in a variety of industries, including advertising, marketing, web design, video production, video gaming, radio and television broadcasting. Common career paths: animator, art director, graphic designer, digital illustrator, digital audio technician, digital video editor, motion graphics designer, web designer, front-end developer, user experience designer, user interface designer, videographer

Designing the Future

As a Digital Media Arts (DMA) student at Canisius, you’ll be introduced to the converging fields of digital design, animation, video and interactive media. You’ll learn the art (and science) of visual storytelling through hands-on instruction using the latest technologies, including 2D and 3D software as well as high-definition (HD) video equipment and motion-capture systems. By the time you earn your degree, you’ll have a versatile skillset that will enable you to launch a dynamic career.

An Interdisciplinary Approach

Our Bachelor of Arts in Digital Media Arts program will arm you with the knowledge and tools needed to thrive as a professional. You’ll have a set of transferable skills, including written and oral communication, teamwork, problem-solving and critical thinking. Guided by Jesuit values, you’ll also understand how to use multimedia storytelling and documentary filmmaking to explore complex issues and advance justice.

Unique Academic Paths

Our program is ideal for those who want to dual-major. You can easily combine digital media arts with communication studies, journalism, marketing, computer science and other disciplines. As a DMA major, you’ll also be able to choose from 4 specialty tracks:

  • Web design: Learn front-end design for websites that work across different devices and screen sizes
  • Graphic design: Create compelling visual content for marketing, artistic expression and more
  • Digital filmmaking: Work with state-of-the-art HD video equipment and motion capture systems
  • Game design: Create games and simulations for personal computers, mobile devices and virtual reality systems

Hands-on Collaboration and Serious Fun 

Opportunities to extend the learning beyond the classroom is an important part of our program. Whether it’s Anime Club, Fusion Gaming or Buffalo Game Space, DMA students have a host of creative outlets to take their skills to the next level.

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Real-world Learning Experience

Available during junior and senior year, internships are a culminating opportunity to apply classroom theory to real-world creative challenges.

Here are a few recent internships:

  • Arts Services of Western New York
  • Buffalo Game Space
  • Crosswater Digital Media
  • Lemur Studios

View the full list


Extended Learning Opportunities
Buffalo Game Space and eSports are just a few of the ways DMA students learn outside the classroom.