Business Analytics Catalog
Program Director: James C. Goldstein, PhD
The master of science in business analytics at Canisius University prepares highly competent professionals to lead in the growing field of analytics. Through courses offering interdisciplinary approaches to business and data analysis, students obtain a graduate-level education that prepares them to fill critical roles in regional organizations. We develop graduates who solve problems and identify opportunities derived from data and shaped by keen business insights. In addition to data analytics, the program also draws on courses in accounting, economics, management, marketing, finance and computer science.
Students in the program benefit from our connections with business partners in Western New York. The region offers extensive opportunities for employment with both small and large companies. The need for professionals with the skills developed in this program is high, as confirmed by a market analysis and an advisory group representing key employer stakeholders, and our graduates are well positioned to succeed in these roles.
Graduate Business Leadership and Professional Development Program
In addition to a master’s degree from the Wehle School of Business, students also will earn a certificate and digital badge in leadership and professional development. This unique program offers students personal and professional development experiences to evaluate their competencies, as well as personalized coaching to define their personal brand and chart a career path.
The LPD program consists of three courses: My Personal Brand, My Leadership Plan and My Path Forward. These are not academic in the traditional sense as there are no textbooks, exams or weekly class meetings. Students will earn one academic credit for the certificate. The LPD has a significant impact on students both during their studies and after graduation, whether a young professional or an emerging executive. Completion of the LPD is a requirement for degree completion and conferral.
Curriculum
Foundation Course Help Make Your Program Yours
This program features foundation courses that are designed to work with your level of education and experience, so whether you’re completely new to the field or a seasoned pro, this program is designed to work for you.
- Foundation courses get you up to speed. If you’re a new college graduate or a career changer with little or no experience in the field, you can develop the skills and knowledge that you need for long-term success right at the beginning of your program.
- Foundation courses can be waived with relevant experience at the discretion of the program director. If you’ve mastered the basics and are looking to deepen your knowledge and hone your skills even further, you can get right into the material – and get to degree completion faster.
| Code | Title | Credits |
|---|---|---|
| Foundation Courses (can be waived at the program director's discretion) | ||
| ACC 505 | Financial Accounting | 3 |
| ECO 503 | Statistics for Managers with Excel | 3 |
| ECO 511 | Macroeconomics | 1.5 |
| MGT 512 | Principles of Management | 1.5 |
| Required Courses | ||
| BAN 707 | Business Systems and Analytics | 3 |
| BAN 731 | Business Analytics, Data Visualization & Modeling | 3 |
| BAN 752 | Strategic Performance Analytics | 3 |
| BAN 609 | Business Analytics & Forecasting | 3 |
| MKT 604 | Marketing Management | 3 |
| CSC 511 & 511L | Introduction to Programming and Introduction to Programming Lab | 3 |
| CSC 512 & 512L | Data Structures and Algorithms and Data Structures and Algorithms Lab | 3 |
| DAT 511 | Data Stewardship: Preparation, Exploration and Handling of Big Data | 3 |
| BUS 601 | My Leadership and Brand | .5 |
| BUS 602 | Career Readiness | .5 |
| BUS 603 | My Path Forward | 0 |
| Students must complete an internship or applied project | ||
| BAN 697 | Business Analytics: Applied Project | 0.5-3 |
| BAN 698 | Business Analytics Internship | 3 |
| Elective Courses | ||
| Select one of the following courses: | 3 | |
MKT 632 | Marketing Data Analytics | |
MKT 648 | Digital Marketing Strategies | |
MKT 675 | Service Marketing | |
MKT 633 | Global Logistics and Transportation | |
MGT 642 | Global Supply Chain Management | |
FIN 619 | Financial Modeling | |
FIN 620 | Investment Management | |
| Total Credits | 40.5-43 | |
Learning Goals and Objectives
We will focus on developing student capabilities in four crucial areas:
Quantitative and decision support:
- Analyze, interpret, and communicate information for effective decision support in both written and oral form.
- Understand business processes and related risks in the context of organizational objectives.
Technical skills:
- Use at least one general programming language.
- Understand and apply a knowledge of databases.
Ethical data stewardship:
- Maintain awareness of the ethical and moral issues that arise in work with large data sets and the required steps to protect rights and privacy of individuals.
Career-ready professionalism and leadership:
- Practice and assess their leadership capacity to positively influence others, collaborate on teams and achieve organizational goals.
Decision support:
- Apply enterprise risk management concepts.
- Identify critical data and analyze and communicate information in an appropriate format to the decision maker.
Roadmap
| First Year |
|---|
| Summer |
| ACC 505 |
| ECO 503 |
| BUS 601 |
| First Year | |
|---|---|
| Fall | Spring |
| ECO 511 | DAT 511 |
| MGT 512 | CSC 512 |
| CSC 511 | CSC 512L |
| CSC 511L | BAN 731 |
| BAN 707 | BAN 752 |
| MKT 604 | BAN 609 |
| BUS 602 | BUS 603 |
| Second Year |
|---|
| Summer |
| BAN 698 |
| Or |
| BAN 697 |
| Elective |