Canisius Video Institute Acquires 4K Blackmagic Design Production Camera

December 1, 2014

BUFFALO, NY − The Canisius University Video Institute has acquired a 4K Blackmagic Design Production Camera, which will significantly increase the institute’s creative and technical capabilities.  

 “These cameras, which shoot RAW and Apple ProRes formats onto a removable 480GB hard-drive, represent a whole new level of creative possibilities beyond conventional single-lens reflex (SLR) cameras,” says Jamie O’Neil, associate professor of digital media arts and co-director of the Video Institute. O’Neil’s DMA385: Digital Filmmaking course will be the first to use the camera in conjunction with a 4K Video Institute project, which begins production in winter 2015. 

 “I am especially impressed with the wide dynamic range of the camera, and the application of the larger 4K files into special effect shots that are being composited in Adobe After Effects,” adds O’Neil. He says that students who have tested the 4K Blackmagic Design Production Camera are pleased with its ease-of-use.

The award-winning Canisius University Video Institute provides students with opportunities to put their classroom lessons to work on projects that enrich their learning and benefit the greater community. Students produce social documentaries and service-oriented videos – all connected by the theme of social justice – to promote discourse on ethical, social and cultural issues relevant to the world today. It provides students with a context for real-world learning and for doing social justice. Click here to learn more about the Video Institute.

The Digital Media Arts (DMA) Program at Canisius University is on the cutting edge of graphic design, web design, digital filmmaking and game design. With hands-on courses and state-of-the-art equipment, the DMA major prepares students to enter a fast-paced and highly creative industry. Canisius has many opportunities to explore outside the classroom with internships and the award-winning Canisius University Video Institute. Students gain essential skills and create a diverse portfolio of work to help kickstart an exciting career.

Canisius is one of 28 Jesuit universities in the nation and the premier private university in Western New York. 


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