BUFFALO, NY - Canisius and ESPN are teaming up this fall to introduce a new program in sports broadcast journalism. Students will produce live Canisius athletic events for ESPN3. In addition, they’ll be responsible for pregame, halftime and postgame content production, as well as feature pieces, commercials, in-game and postgame highlight packages, interviews and coaches shows.
“This academic and athletic collaboration will provide students with practical, hands-on learning experiences in live video production and, at the same time, broaden the reach and visibility for Golden Griffin athletics,” President John J. Hurley says. “Not only is this the addition of an excellent academic program, it is a major step forward in the branding and marketing of Canisius and our athletics.”
To support the program, Canisius will build a state-of- the-art Golden Griffin Sports Broadcast Center, which will feature top-of-the-line video production and audio equipment, and also serve as a classroom for students enrolled in sports broadcast journalism, and other video production classes.
Canisius is only the third member of the Metro Atlantic Athletic Conference (MAAC) to offer a full slate of home sporting events on ESPN3.
“By making this move to deliver games on ESPN3, Canisius has shown that it has a serious understanding of how sports fans – including alumni and prospective student-athletes – consume media,” adds MAAC Commissioner Richard J. Ensor. “The fact that the college has taken the steps to include its communication studies program in its production efforts further proves that Canisius’ vision will make this effort successful for years to come.”
The student productions will be made available to more than 99 million households, and an additional 21 million U.S.-based college students and military personnel.
