Buffalo, NY - For Esther Ossei-Anto, it’s never been about the role but rather the goal. And the goal for her is delivering results and making a difference.
Recently promoted to marketing manager for International Market Centers (IMC) in Las Vegas, NV, Ossei-Anto works “to bridge the gap between strategy and creative” to ensure that brand positioning for corporate clients such as Macy’s, Papaya and others, aligns with their domestic and international stakeholders.
Ossei-Anto previously left her mark at George Little Management LLC where she was the youngest manager in the history of the national company, which markets trade shows, consumer shows and digital platforms for retail and product brands.
Perhaps most meaningful for Ossei-Anto is being able to put her marketing expertise to work for humanitarian efforts.
She recently helped start a factory to produce West African fabrics, handbags and accessories in her native nation of Ghana. The products, sold in the U.S. under the brand es n yaa, a combination of her name and her mother’s name, are made by citizens in impoverished areas of Ghana. The work helps to support more than 40 families.
In that same spirit, Ossei-Anto also hosts annual Zumbathons in Los Angeles and Las Vegas to raise money for local charities such as the YMCA.
